18th October 2012
SPECIAL INTEREST MATTERS
Building on Tourism
(Rosevears) - It is a fact of life or economics that most industries and
markets are cyclical. They have ups and
downs, and they have booms and busts. We
know that, and sometimes we can predict that cycle and we can compensate;
sometimes we cannot, but mostly you ride with the wave when it is there and
continue. It is hard to name a Tasmanian
industry that is not subject to this cyclical characterisation; mining,
agriculture, forestry, and particularly tourism which I want to talk about
As we know,
it is suffering a cyclical downturn for various reasons. So is Tasmania's
forestry industry and without that structural change and new ideas, it could be
unlikely to catch that next wave - if there is one for the industry.
If I were a
gambling man I would put my money on Tasmania's
tourism industry. The balance of the
world's economy is changing. We talk a
lot about China and India leading
that transition to their vast middle class populations.
- The combined population is about $2.4 billion people.
Mr FINCH -
Vast middle classes will demand better diets, labour-saving consumer goods and
travel. It is already happening. If you ride on the Cradle
Mountain shuttle bus to Dove Lake,
have a look at the number of Indian and Chinese visitors onboard. The next wave for the tourism industry is
already approaching. Not so for
forestry. There has been a long debate
on the importance of the forest industry and there is that comparison to
tourism which I do not appreciate. If
figures released by the Australian Institute recently are to be believed, the
forestry industry employs about 1 per cent of the Tasmanian workforce. These figures are changeable, but the
Australian Institute set the figure at 3 400 and it accounts for 9 per cent of
or at least wood and paper, ranks number four in Tasmanian export value behind
mining, tourism, food products and manufactured goods. Tourism is worth, according to their figures,
$1.3 billion a year - almost equal to mining.
committee, chaired by the member for Launceston, Don
Wing, highlighted in our report, that in New Zealand
they have a competition between the number one and number two spot between
primary industry and tourism. The
country promotes tourism - more about that later. We quoted in the report from the Tourism
Industry Council CEO, Daniel Hanna, who said that Tasmanian's share of the
state economy was greater than in any other Australian state. Mr Hanna told the committee that tourism was
directly 5 per cent of the gross state product and indirectly was 8.5 per cent
of the gross state product. Tourism
employed 6.1 per cent directly and with indirect employment 11 per cent.
state government wanted to invest in a winner, I think it would be tourism.
be fine by my constituents on the West Tamar.
It is impossible to break out the figures on the importance of tourism
in my electorate of Rosevears, as it is for the state. I will give you those figures but it is
difficult to get them, but it is not hard to see that it is one of our vital
industries on the West Tamar. It fits
well with our growing wine industry and we have the great attraction of the
beautiful Tamar River, as does the member for
Windermere's electorate. We could have a
dispute on the value of the views - I submit that his view is much better
because he can see a lot of Rosevears from where he is.
spending, marketing spending on tourism is one thing and we need it. The enduring image of Tasmania as a tourist destination is a
many-faceted thing. Small business plays
a major role, as does the community. All
the promotion dollars in the world will not help if visitors to Tasmania do not
experience value for money, if they do not experience a warm welcome and a
pleasant and memorable experience.
We in Tasmania are handed big
things on a platter: our wilderness,
historical heritage, a clean, green environment and great food ingredients, but
it is the little things that matter. The
restaurants, the cellar doors, the art, the craft outlets and our communities
themselves, particularly the events that they create year round.
community event created in my electorate is called Artentwine. It is being held this month organised by the
West Tamar arts group to celebrate the region's natural and cultural heritage
through the creativity of local people and communities. This year individuals and more than 20 artists
will be exhibiting their work in five vineyards where people can enjoy wines
and tasting plates while viewing indoor and outdoor sculpture and art
specifically commissioned for Artentwine, opened by the Minister for Tourism
consecutive weekends nine community halls will share their local stories, their
history and their place through exhibitions, performance and other special
events. I opened an exhibition at Deviot
where residents had submitted art pieces that were very special to them. They presented their stories which were
catalogued and that was exhibited at the Deviot hall - one of the little things
that contributes to the region's attractiveness to the visitors. All of these little things build up over
years to establish this wonderful image of Tasmania
and I hasten to point out that people are the important component of Tasmania's tourism
situation and people have a role to play.